According to recent research by the National Restaurant Association, boomers are beginning to “age out” of the restaurant market.
Since when do baby boomers “age out” of things? How did that become a thing? Aging out. We’re too old to eat outside of our homes? I call bullshit on this one. Supposedly, there are fewer boomer patrons due to mobility issues, unwillingness to drive after dark and the availability of dining options within senior living communities. I will accept that these factors might limit a small percentage of the boomer population, especially if you bear in mind that the oldest boomers (born in 1947) would be 72 years of age now.
In any case, restaurant operators are setting their sights on younger patrons. So rather than staking a claim on our barrels of money, they would rather focus on younger patrons with less expendable income. They predict a slow and steady decline in boomer dollars (which apparently will parallel our own slow and steady physical decline?). So it’s all about Generation Z now. You know them. They were born after the year 2000 and cannot spell or write.
Okay fine. So while restaurants are infatuated with Gen Z, the research suggests that boomers have shifted their dining dollars to take-out and delivery. Too feeble to make the scene anymore, our dining choices will be limited to what a teenager can bring to the door.
I don’t like where this is going. Are restaurants just in the vanguard of a movement to keep boomers at home where they can receive all their goods and services when the doorbell rings?
How about we fight back against this restaurant trend by taking a bunch of Generation Z kids out to dinner a few nights a week? Everybody wins. The restaurants get our dollars, the Gen Z kids get a meal they could not afford, and they can show us how to reboot our iPhones. And don’t forget — they don’t mind driving at night!
Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept. His mystery novel, Head Above Water, is available on Amazon and Kindle. You can also visit his author page here.
Moving – gathering all your possessions, deciding which ones you really still need and relocating them and yourself to a new home – does strange things to a person. Especially a person in the – shall we say – post-youthful years. It makes you work harder than you thought you could, and it makes you spend an inordinate amount of time looking for stuff. Where did I stash that favorite jacket of mine? The book I was reading? The notes for the book I’m writing? The little rug I wanted for the bathroom? That’s not even the half of it, but you get the idea.
The same week I got a disastrous haircut – almost a pixie cut with ridiculously short bangs – I was scheduled for a trip to my home state of Rhode Island for a reunion with my siblings. The irony wasn’t lost on me – my 65 year old self with hair shorn like my ten year old self (and I hated it then too), setting off to revisit the joys of childhood.
Let’s face it. Or not. Boomers are jonesing for plastic surgery procedures that will turn back the clock. The over 55 demo is seeking liposuction, botox and fillers that will make them look younger. What’s driving the big increase? Besides just wanting to look younger, this group also has a high divorce rate and that means they are back in the dating pool. Bad online dating site photos can kill a boomer’s chances right out of the gate.
I have some nice jewelry – not diamonds or gold – mostly unique silver pieces from when we lived in Egypt and silver, turquoise, coral and sugilite from the American southwest. I viewed them as wear-to-work or out-for-dinner, and I’m not doing much of either these days. My retirement wardrobe is functional and not particularly stylish.
I could see the backs of the elderly couple in the Burger King booth. Side by side, they plowed into huge burgers and supersized fries. The man wore jeans, his shoulders not quite fleshing out the grampa-plaid flannel shirt. The woman had cocker spaniel-curled, blue-tinted hair due for a perm. More power to them, I thought, helping the economy by eating out.