Apparently, baby boomers have taken over e-commerce shopping. From groceries to clothing, rather than risking in-person hunting and gathering, boomers are going online to get just about everything. Peeps over 65 are the fastest-growing demo for e-commerce shopping.
And e-commerce sellers have taken notice. Retailers are jumping on the trend with 24-hour customer service and helpful videos for first-time e-commerce shoppers. The over 65 crowd on average spent $1,615 online between January and October of 2020. That’s a 49 percent increase over 2019. And that’s why they are the fastest growing bunch of online spenders.
Not just content to spend big bucks, the boomers plus group is also buying more often. Frequency of purchases climbed 40 percent over that same period in 2020.
Remember how often you read opinion pieces in the news about how the pandemic might change things forever? Online purchasing might be one of those habits that does not go back to the way things used to be. No longer shy about buying online, the 65 and up demo would rather stay out of the grocery and mall, and that could have real lasting impact on the brick and mortar sector. As in fewer stores and malls. Every day it seems you hear about another shopping mall being converted into apartments and condos. Expect that trend to continue as more of us beyond age 65 are content to get everything shipped or delivered.
According to AARP, consumers 50 and older spent $7.6 trillion in 2018. That was 56 percent of ALL spending in the U.S. You know the old saying about the 800 pound gorilla. Early adopters are no longer influencing the greatest change when it comes to how people are shopping.
We can look at this again a year from now, when pandemic fears and behavior modification are hopefully behind us. But it’s a good bet that many of baby boomers will continue to find online shopping less of a hassle than in-store shopping. Except when it comes to buying bananas. You’ve got to see the bananas in person if you want the best.
Jay Harrison is a writer and creative consultant for DesignConcept. His mystery novel, Head Above Water, is available on Amazon and Kindle. You can also visit his author page here.
It’s true that old friends can be gold, especially in our golden years. Many studies demonstrate the value of a social network to our physical and mental health, and it’s true, but a friendship that has endured for 62 years is something else entirely. I met Vicky when I was five and she was six – playing at her house I remember the calendar on the wall – 1959. She was a tall and skinny kid, infinitely kind, and bookish like me. Together we climbed trees, swam in the river, played in the woods, and rode our bikes to get to the library in our small New England town. We were freckled and bare foot each summer, and as we morphed into teens, we stayed close, looking like sisters with our long brown hair, embroidered shirts and hippie skirts. Together we learned about the adulthood that lay ahead of us, sharing knowledge, secrets, and even the first boyfriend each of us had. When her mother died, I was 21, going to journalism school in Oregon. Vicky was home in Rhode Island trying to keep her family together. On the night she died, it was I who dreamed of her, with a glowing light around her and loving smile on her face. Though Vicky wished she had had that dream, my own mother stepped up her role in Vicky’s life, staying in touch and visiting her over the years.
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Another in a continuing series of articles about what exactly animals and marine life are up to, that you always wanted to know.
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My granddaughter is talking to me on FaceTime. I’m so pleased that she calls and is willing to share with me. But sometimes it feels like she is still the one-year old baby handing grandma a soggy corner of her cookie that I can’t refuse and have to pretend to eat. See, she is upset over Covid isolation and the enforced solitary confinement she faces. ‘They,’ ‘somebody,’ ‘the government’ is depriving her of an essential and irreplaceable part of her young life. She’s missing out on graduation, prom, the final track meet and all the processing with her best friends about boys, over burgers.